Organic products: marketing study

Marketing study of consumers preferences relating organic products was performed for the first time in Belarus.

Sample of the poll: 1 000 men and women, 18 – 60 years old, with various education, marital and social status and income level, citizens of Minsk, Brest, Vitebsk, Gomel, Grodno and Mogilev.

The sample is representative for urban people of Belarus at the age 18 and older.

The study was performed by Center «SATIO» on order of Public Association “Ecohome”.

The main results are:

95,4% of respondents would like to buy organic products

89,4% of potential consumers of organic products consider that organic food ifs healthy.

More than one half of potential consumers (55,8%) are ready to pay more for organic products as compared with conventional ones.

What factors are the most important for you when buying organic food?

Where would you like to buy organic products?


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